In a move that is sure to delight beauty enthusiasts, “Gold Apple,” a dynamic and fast-growing beauty retailer, has launched gift cards in Qatar for the very first time. Shoppers now have the convenience of choosing between digital gift cards, which are available online, and classic plastic gift cards, which can be purchased at the retailer’s Doha Festival City store. This strategic decision comes at a time when the popularity of gift cards in the Middle East is on the rise, driven by technological advancements and evolving shopping habits. Market analysts forecast a robust 9.1% annual growth for the regional gift card sector from 2024 to 2028, making “Gold Apple’s” latest initiative both timely and forward-thinking.

Gift cards have become a preferred gifting option for many consumers, offering flexibility and ease of use. According to “Gold Apple,” nearly 60% of its customers express a preference for receiving gift cards from friends and family. The retailer’s digital gift cards are thoughtfully designed, featuring a range of styles that include heartfelt messages and festive themes for special occasions. Available in denominations from 50 to 10,000 Qatari Riyals, these cards are easy to use both online and in-store, ensuring a seamless shopping experience. Recipients are also notified via mobile alert upon delivery, adding a modern touch to the gifting process.

Since its grand opening in spring 2024, “Gold Apple’s” Doha store has quickly become a favorite destination for beauty lovers. The store’s comprehensive selection spans more than 30,000 products, from makeup and skincare to luxury fragrances. Many of these offerings are exclusive to Qatar, with standout brands like DARLING and YADAH from Korea, Ultraceuticals from Australia, 3INA from Spain, and ORGANICALS from Italy. This diverse range positions “Gold Apple” as a premier shopping destination for those seeking both local exclusivity and global beauty trends.

Beyond its Qatar operations, “Gold Apple” has a growing international footprint, particularly in several Commonwealth of Independent States (CIS) countries. The retailer offers delivery services in four nations, reinforcing its commitment to providing a world-class shopping experience to an ever-expanding customer base. As “Gold Apple” continues to innovate and expand, its introduction of gift cards marks just another step in enhancing customer convenience and engagement in the vibrant beauty market.