Mercedes-Benz Fashion Week in Doha has been announced and to be held from 15-17 May 2016 at Shangri-La Hotel Doha. The Fashion Week Doha will be celebrating fashion, beauty, music and lifestyle with a crossover of international culture from designers to entertainers.

Speaking in the press conference are Mrs. Rahat Mansoor, Event Director Mercedes-Benz Fashion Week Doha, Mr. Mario Von Glen, Head of Planning, NBK Automobiles the exclusive dealer of Mercedes-Benz in Qatar, Mrs. Ruwaida Abela, Director of Communications, Shangri-La Hotel Doha, Mr. Fares Gattas, CEO The Luxury Network.

Top models will walk the most glamour’s runway while honorable guests & VIP’s  will walk the Red Carpet at 6:30 pm; under the huge presence of international media, jet-setters and fashion royalty followed by the Fashion Show will at7:30pm both days.

Held twice a year, Mercedes-Benz Fashion Week Doha has now become the most eagerly awaited event of the fashion industry in Qatar, and has continued to exceed expectations with each passing show.

This season we have over 20 designers participating from around the world including some world known brands. We are thrilled to announce our designers for Day 1, Grand Opening by Meriem Belhayat (Morocco) followed by Saher Dia (Lebanon) Gazal Mishra (India), Noor Al Mannai (Qatar), Jana (Qatar) AlMotahajiba (Qatar), Frames.Fashion (Qatar) & Finale by Kristina Fidelskaya  (UAE).

For Day 2, Opening by Lamaz (Saudi Arabia), Keren Millen, Milly, Pinko, Sckali (Qatar), Malia Bennet Henry (Qatar) & closing by Samant Chuhan. For  Day 3. Opening by Fahad Hussayn (Pakistan), Kara (UAE), Salma Musab (Kuwait), Yousef Akbar (Sydney), Mahnoor Ansari (Qatar) Invee (Turkey), Shaima Royal (Bahrain) and finally the Grand Finale by Sakba Mohammad Hamada (Kuwait).

For the first time Mercedes-Benz Fashion Week Doha will also selected young emerging designer who has recently been graduated with fashion line based in Qatar. Among the young designer we proudly announce Noor Al-Mannai, Malia Bennet & Amina Al-Malki. And their showcase has been sponsored by McNair Chambers.

“I am extremely thankful to the management of Mercedes-Benz Qatar & Nasser Bin Khalid for their continuous support in promoting fashion, and we look forward to see this longstanding event positioned alongside global counterparts in New York, Miami, Berlin and Tokyo, further cementing its position in the global fashion industry and reinforcing Doha as the fashion capital,” said Rahat Mansoor, Event Director.

Mr. Mario Van Glahn, Head of Planning, NBK Automobiles the exclusive dealer of Mercedes-Benz in Qatar said : “It is through these initiatives we reiterate the company’s commitment as supporters of the arts, fashion, sports, education and other fields. The second edition of Mercedes Benz Fashion Week Doha will witness fashion shows and designs that are distinguished by their creativity and modern touches. Mercedes-Benz continues to be an expression of one’s particular lifestyle and the luxury brand reflects the style that conveys their way of life.”

Furthermore, the event cannot be successful without the support of sponsors & partners. We our sincere thanks to the Shangri-La Hotel Doha as Official Hotel Partner, Etihad Airways as Official Airline Partner,   The Luxury Network as our Strategic Partner, Makeup District & Nazih as our Official Beauty Partners  for their valuable contribution towards the success of this event. We would also like to thanksFashion TV, Jamila, Hayat Jamila, Harayar & Ohlala as our media partners.” said Rahat Mansoor, Event Founder & Director, MBFWD.

Even though Mercedes-Benz Fashion Week Doha is a closed-door event that generates a significant amount of media activity, the general public can access images almost as they happen due to the growing number of social media communication tools. Guests can register for e-invitation thru our MBFWD official website.

While fashion mostly responds to short-lived trends, the design of every Mercedes-Benz automobile is geared toward modernity and long-lasting desirability. The result is sometimes even iconic. Innovation and perfection, elegance and style – these are the ties that bind Mercedes-Benz design and luxury fashion design. Mercedes-Benz & Fashion is truly a perfect match and a lifestyle statement.