The House Presents the B33 Sneakers
24th July 2023The first Dior Creations to Feature an Encrypted Key with Exclusive New Services
Completing the looks of the Dior Fall 2023 men’s line dreamed up by Kim Jones, the B33 sneakers are punctuated with iconic Dior codes. Promising a look more urban, and relaxed than ever, and reflecting the expertise of the Ateliers, this footwear combines functionality and refinement and will be available on July 13th in three enchanting versions: the first is enhanced by the softness of mohair, the second by the essential Dior Oblique toile, and the third is adorned with this iconic design reimagined in denim for the Dior Tears capsule. The irresistible emblem adorns the sole, while the “30, Avenue Montaigne” signature is revealed on the heel, dressed in delicate shades of gray, the founding couturier’s signature color.
A triptych of exceptional accessories, celebrating the House’s spirit of innovation, and including an encrypted digital key using NFC technology – placed in the sole of each right foot – that leads to a personal, secure platform offering dedicated services. Within this space, everyone can access the shoes’ certificate of authenticity(1), additional information on the different stages of the manufacturing process, as well as preview announcements for future sneaker launches. Dior works like an inventive laboratory, in perpetual motion, deploying collaborative intelligence in search of innovative solutions.
As an extension of this bold concept, a limited and numbered edition also contains a Digital Twin Collectible: 470 original copies fusing mohair with Dior Oblique – to be discovered exclusively on Dior.com on July 6th –, are connected to their digital counterparts, taking the form of a three-dimensional creation(2).
A unique connected experience, perpetuating the art of detail and excellence, and the perpetual quest for innovation cherished by the House of Dior.
